Entertainment/ 12 October 2023,14:03pm / Staff Writer
By Staff Writer: With just two shows remaining, Lemo Fest, Bloemfontein’s flagship festival, is confident that they are delivering an unparalleled experience to their patrons. The festival, organized by the Kenworth Group and handled by logistics company C-Squared, is not just a celebration of arts and culture, but also marks the seventh birthday of Lemo Mall.
Freddie Kenney, founder and CEO of the Kenworth Group, said the festival is a token of appreciation to his clients and the Bloemfontein community. “We aim to give the best experience to our patrons,” he stated.
Held at the Lemo Green Park, next to Lemo Mall on the borders of Heidedal and Phahameng, the festival has already hosted a number of successful events. These include a Thanksgiving show for the community and clients, a two-day Business Expo for local entrepreneurs, a Qaoi Fashion Show spotlighting local designers and models, All White Gospel Show, Comedy Night, and piano nights.
The remaining two shows are Woman 2 Woman and the Global Stages, which are set to conclude the fifteen-day celebration. Remarkably, the festival grew from a three-day event, thus vastly expanding its impact and reach.
Kenney had originally intended to dovetail with Macufe, the Department of Arts and Culture’s flagship event. However, when no plans were announced from the department, Kenney and his team decided to strike out on their own.
“What astonished me was how the festival expanded significantly,” said Kenney. He highlighted not only the expansion but also the job opportunities provided for the local community. Approximately 190 individuals from the township were hired for various tasks, including venue cleanup, pothole filling, and addressing sewage spills.
The Lemo Fest success story is a testament to the spirit of Bloemfontein’s community and the transformative power of art and culture. As the festival wraps up its final events, patrons can look forward to a grand finale befitting the seven-year celebration of Lemo Mall and the vibrant culture of Bloemfontein.